design is discipline that is helping companies to talk with description in the environment with all the ecosystem every now and then and companies are hard pressed to innovate just about as quickly as possible before their value chain itself is made a 11th so in view of this you I have to understand the current existing operating model and Discover blue oceans or intersections around your business that will help you to challenge the status ko and create innovative offerings to solve customer pain points. this requires a deep understanding of how can be designed to the opposing forces which can create 3 X in terms of innovation in terms of coming up with your operating models in terms of redesigning your services are making them more human-centered and creating and finding and party with your customers.